"And those numbers are just going to continue to climb.“I didn’t take it was real. "There's a lot of really smart influencers out there who know how to do streaming well," she said. It offers an authenticity that viewers crave to see in celebrities on their screens, which even YouTubers don't always achieve in their highly-edited vlogs and videos. According to Twitch, hours watched on the platform in the second quarter of 2020 almost doubled as compared to Q2 in 2019.įounder of digital marketing and PR firm Bell + Ivy Cynthia Johnson told Insider "there's an insane amount of value" in livestreaming in general, which the world is just starting to wake up to. The livestream was watched by 400,000 people while it was happening, and highlight clips posted to Twitch and YouTube have reached millions more.Įven beauty influencers such as James Charles have tried out streaming for the first time. Alexandria Ocasio-Cortez put out a call on Twitter for streamers to play it with her in a livestream in an attempt to encourage the public to vote in the 2020 election. "Anything to help cushion the blow of this year I think." "I just feel like it's a facet of this pandemic that's not really covered as much, and as soon as we heard about it, we were like we have to do something to help people out," McLoughlin said. Red Nose Day has also committed to matching up to $1.5 million raised. The event will raise money for Red Nose Day, and focus on providing food and funds to the families who have been hit by the financial effects of the coronavirus pandemic. "So I'm just going to stream all day and see what I can do - read out people's donations, get involved, give people some awareness, and kind of give people a piece of positivity to round out the year on." ![]() ![]() "So we're kind of working separately but together, which I think is very fitting for this year," McLoughlin said. Viewers can click a button to donate, or encourage others to with their own streams. Rather than having guests join in on McLoughlin's stream, he's opened it up so that "anybody can take the reigns and go with it" - whether it's a TikTok, a YouTube video, or a Twitch stream, anyone who's interested in raising money can go to the website to sign up and create their own links which all direct to the same fundraising event. McLoughlin is raising money for the families affected by the coronavirus pandemic Twitch, which is up from 17.5 million at the beginning of 2020, according to figures supplied by the platform, and more than 13 million people have decided to stream for the first time this year as well. There are currently 26.5 million daily visitors on ![]() Streaming has become since the pandemic hit. He hopes to raise half a million dollars this year. But 2020, he said, has been "absolutely nuts" and really raised the bar both for the amount of people getting involved, and the money they donate. "Obviously we can't do that this year, so we're just going to do that from home, and we're trying to mobilize as many streamers and creators and YouTubers and audience members together to do it."Īs one of YouTube's most prolific philanthropists, McLoughlin's massive and loyal fanbase has helped him raise millions of dollars for charities over the years. "Normally we set up a set and we have a production crew and we make it look all Christmassy and make it look really fancy and have people rotate in and out," he told Insider. ![]() The streamer, whose real name is Seán McLoughlin, hosted the annual charity event over the holiday season for the past several years, but 2020 has hit a little differently. Jacksepticeye, one of the biggest gaming YouTubers in the world with 25 million subscribers, has major plans for his upcoming "Thankmas" livestream on December 13.
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